PHASE ONE

NIKE MINOHODOSHIRAZU

Fitness & News Editorial

“Nike Just Do It” campaign for Japan. We flipped the meaning of 'Minohodoshirazu', an old japanese word that means 'know your place', for the youth of Japan.

PHASE ONE

The campaign started by hitting the streets with a manifesto poster that showed a new meaning of ‘Minohodoshirazu’ (Know Your Self).

PHASE TWO

PHASE TWO

We replaced the poster with multiple athlete stories that don't fit the box.

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NIKE DON’T KNOW YOUR PLACE

NIKE DON’T KNOW YOUR PLACE